Product Packaging

Product packaging and building a brand from the ground up, starting with a buoyant natural logo and font. Freeside Media updated the website and finalised a range of four food flavours and labels ready for production.

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Product Design
Branding and logo design
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The Benefits of Investing in Good Packaging Design for Business in 2023

Packaging design is often overlooked as a marketing tool, but it can be vital in attracting customers and driving sales. In today’s competitive marketplace, investing in good packaging design that will help your products stand out is more important than ever.

Here are just a few of the benefits of investing in good packaging design for your business:

  • Increased sales: Good packaging design can attract new customers and encourage repeat purchases. A study by McKinsey & Company found that packaging can influence up to 70% of purchasing decisions.
  • Brand recognition: Your packaging is an important part of your brand identity. It should be visually appealing and consistent with your overall branding. Good packaging design can help to increase brand awareness and recognition.
  • Product protection: Your packaging should protect your products from damage during shipping and storage. It should also be easy to open and close.
  • Sustainability: Consumers are becoming increasingly eco-conscious, so choosing sustainable packaging materials is important. Good packaging design can help to reduce your environmental impact and appeal to eco-friendly consumers.

In 2023, there are a number of trends that are shaping the world of packaging design. Here are a few of the most important trends to keep an eye on:

  • Minimalism: Minimalist packaging designs are simple, clean, and elegant. They often feature a limited colour palette and use typography to create a visual impact.
  • Sustainability: As mentioned above, sustainability is a major trend in packaging design. Consumers are demanding packaging made from recycled materials that can be easily recycled or composted.
  • Personalisation: Personalized packaging is another growing trend. This involves using the customer’s name or other personal information to create a unique packaging experience.
  • Interactive packaging: Interactive packaging is engaging and fun and can help capture the customer’s attention. This type of packaging often uses QR codes or other technologies to allow customers to interact with the packaging meaningfully.

Conclusion

If you’re looking to invest in good packaging design for your business, you should keep a few things in mind. First, working with a reputable design agency with packaging design experience is important. Second, you should clearly define your goals for the packaging design. What do you want to achieve with your packaging? Do you want to increase sales, build brand recognition, or protect your products? Once you know your goals, the design agency can create a packaging design that meets your needs.