Melange Dolls | Branding

To design and establish a solid brand identity for a local Manchester based Toy Doll Manufacturer.

The Concept

Melange Dolls represents the vibrancy and multicultural aspects of children with mixed heritage. Their self-identity is not defined as being White or Black. There is no “either or” but an acceptance of their individuality and beauty.

Melange Dolls specified using Cerise, Turquoise. Gold, Purple/Lilac and liked gradient highlights and effects. The mixture of colours incorporates the spirit of Mélange and would need to be utilised within the logo. Turquoise represents, natural energy, strength and power, Gold represents value, worth and positive contributions that can be made to society. Purple demonstrates the strength of character and independence. Cerise and Turquoise can be gender specific while Purple/Gold are gender neutral.

Mélange Dolls – “As beautiful as you are.”


ClientMelange DollsServicesBranding, Design & PackagingYear2018

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