To establish a solid brand identity & Logo Design for a local Manchester-based Toy Doll Manufacturer.

The Concept

Melange Dolls represents the vibrancy and multicultural aspects of children with mixed heritage. Their self-identity is not defined as being White or Black but as an acceptance of their individuality and beauty.

The Logo Design had to incorporate Cerise, Turquoise. Gold, Purple/Lilac and liked gradient highlights and effects. The mixture of colours incorporates the spirit of Mélange and would need to be utilised within the logo. Turquoise represents natural energy, strength and power, and Gold represents value, worth and positive contributions that can be made to society. Purple demonstrates the strength of character and independence. Cerise and Turquoise can be gender specific, while Purple/Gold are gender neutral.