Classic

Love creative energy, and you will be successful, remembered, and recognised. Companies who adopt an exciting love for their brand will, in turn, project positivity, ultimately generating repeat business. All in all, to live life alongside their customers. The way a company is perceived is essential, internal and externally.

Branding Success

The success of a company and their product or service depends not just on the number of sales and profits they make but also on brand recognition. Any company that wants to be successful pays serious attention to their branding by engaging with customers relating to them on their level.

As designers, we pay a lot of attention to visual branding (the brand’s identity). Though a small portion of a company’s brand, the visual aspect must inspire a feeling. They say first impressions last, and the first impression of a brand can give the viewer a feel of what that brand is about without knowing much about it. This feeling that good design creates is what is so exciting about branding. The fact that we can change the way people feel about themselves, their environment and what they do using visual language.

Branding can be seen as the core of many values, products, services, assets or attributes in the form of identity. The identity can be the visual manifestation of these values mixed with the desired personality.

So think of your business as a brand when thinking of a name and logo. Think about colour and feel and research the sector you are in. Look at what other successful businesses like yours are doing for inspiration. The blank canvas is there for you to invent yourself. Enjoy it, and take your time.

Love and Inspiration

Providing a designer with your ideas when handing over a brief is a great way to ensure your money is well spent. Have a look at Pinterest, a good source of inspiration whilst you write the brief.